-
Re: Plex; IBM's new font identity model
Chiat Day was Apple’s agency in 1984, and started out using a display cut of Goudy Old Style in Apple ads before switching to Apple Garamond in the same year. The effect was not hugely different, giv…3 -
Re: Plex; IBM's new font identity model
Vignelli’s “You only need a few typefaces” dictum cannot be separated from the reductive minimalism of his overall design ethos/style. Much as I admire his work, I think the world would be a terribly…1 -
Re: "Helvetica Now" - "Monotype redesigns Helvetica for the digital age"
The fact that the most popular typeface is featuring and promoting the idea of size-specific fonts (in a sans, no less!) is quite significant, is it not? It speaks to the growing sophistication of co…4 -
Re: "Helvetica Now" - "Monotype redesigns Helvetica for the digital age"
Size-specific fonts—so very digital! BTW, both Europa Grotesk and Neue Haas Grotesk, which are of course Helveticas in all but name, already have that feature. The Neue Haas has an alternate /R too.4 -
Re: Superior and ordinal numbers
Here is one of my more scholarly faces, Goodchild. Note that the superior figures are smaller than the subscript and fraction figures. I make the subscripts larger, because they are often read as par…2
